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LetsGrow MarTech works best with organizations that need to connect architecture, automation, visibility, and delivery into a more scalable operating foundation.
Modernize delivery systems, reporting, and automation so growth does not outpace execution quality.
Strengthen operational infrastructure, data workflows, and governance in environments where reliability matters.
Connect lead flow, scheduling, CRM, and measurement into a cleaner operational system.
Align leadership goals, architecture, and execution as complexity increases across teams and platforms.
Outcome-based stories of how leadership teams modernized systems, removed constraints, and enabled intelligent operations.
Over a four-month engagement, led a series of WordPress improvements for AiRISTA spanning navigation UX, content operations, and site quality. The headline deliverable was a custom navigation overhaul shipped as a dedicated WordPress plugin: a redesigned, editable site nav with branded assets, search, mega-menu behavior, and a significantly improved mobile experience. Around that, built and extended custom tooling for content migration and resource publishing—audit exports, metadata review workflows, and a resource sync pipeline that structured and scaled resource content more reliably.
Read case studyDigital Strategy, UX, and Platform RepositioningOvationLab's site was not failing technically. It was failing strategically. The content did not speak to the three distinct audiences the business depends on: healthcare practitioners, industry clients, and partners. The structure made it hard to understand what OvationLab actually offers, and the visual presentation undercut the credibility of the team behind it. There was also a measurement problem. Analytics showed a large share of Direct traffic that nobody could explain. It turned out to be an attribution gap, not a traffic source. Campaign and partner links were arriving without UTM parameters, so the data leadership saw did not reflect how people were actually finding the site.
Read case studyLegal Website Redesign & Technical AdvisoryPartnered with Kaplan Rice LLP on a comprehensive redesign and modernization of their public-facing website. The engagement focused on delivering a polished, professional front-end experience while also providing technical advisory support to ensure the platform was performant, maintainable, and aligned with the firm's long-term needs.
Read case studyStart With Discovery
We’ll map current constraints, priorities, and the next steps required to support intelligent growth.